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Afrimarts
Built for Africa  ·  Made in Cameroon

Africa's Marketplace for
Every Seller, Every Buyer

Afrimarts connects local vendors with millions of buyers across Cameroon and beyond — making it simple to buy, sell, and grow in the African market.

Explore the Marketplace
10K+
Products Listed
500+
Active Vendors
18
Product Categories
10
Regions Covered
🌍
2024
Founded
Our Story

We Started with a Simple Question

Why is it still so hard to buy and sell online in Cameroon? International platforms ignore local payment methods, charge in foreign currencies, and expect sellers to navigate shipping systems built for other continents.

Afrimarts was born from the belief that African entrepreneurs deserve a marketplace built specifically for them — one that speaks their language, accepts Mobile Money, and understands that a small business in Douala operates very differently from one in New York.

We are a product of Takwid Group, a technology company committed to building practical digital tools that solve real African problems — starting with commerce.

What Drives Us

Vision, Mission & Values

Our Vision

To become the most trusted and widely used e-commerce platform across Africa — a digital market where any person with a product to sell can reach buyers across the continent, and where any buyer can purchase with confidence, using the payment methods they already trust.

Our Mission

To democratise commerce in Africa by providing vendors of all sizes — from individual traders to established businesses — with the tools they need to sell professionally online: a branded store, order management, secure Mobile Money payments, team management, and real-time analytics.

Our Promise

We will always build for the African context first. That means Mobile Money before credit cards, local languages, local currencies, and features designed around how African businesses and families actually shop and sell — not how Silicon Valley imagines they do.

Why Afrimarts Exists

The Problem We're Solving

African commerce has enormous potential. What it's been missing is the right infrastructure.

The Old Reality

  • Selling happens through WhatsApp with no order tracking
  • Buyers can't trust sellers they've never met in person
  • Mobile Money payments are not supported by international platforms
  • Small vendors have no way to look professional online
  • Shipping and returns are chaotic with no standard process
  • No analytics — vendors don't know which products are working
  • Team management is impossible for growing businesses

The Afrimarts Solution

  • Every vendor gets a professional branded storefront
  • Buyer reviews, verified purchases, and seller ratings build trust
  • MTN MoMo and Orange Money built in — no workarounds
  • Vendors choose direct ordering or chat-first workflows
  • Structured order lifecycle from placement to confirmed delivery
  • Real-time analytics: views, revenue, pending payouts
  • Full team management with roles and granular permissions
How It Works

Simple for Buyers. Powerful for Sellers.

Afrimarts is designed so that anyone — regardless of technical experience — can start buying or selling within minutes.

1

Create Your Account

Register in 60 seconds. Vendors apply for their store and get approved within 48 hours. Buyers can start browsing immediately.

2

List Products or Shop

Vendors list products with photos, videos, descriptions, and variations. Buyers browse 18 categories from electronics to fresh food.

3

Pay with Mobile Money

Buyers pay securely via MTN MoMo or Orange Money. Funds are held until delivery is confirmed — protecting both sides.

4

Deliver & Get Paid

Vendors ship the order and mark it dispatched. When the buyer confirms delivery, funds are released to the vendor's wallet for instant withdrawal.

Mobile Money Payments
MTN MoMo & Orange Money accepted. No bank card required.
Buyer Protection
Funds held in escrow until you confirm delivery. Full refund if your order doesn't arrive.
Vendor Analytics
Track sales, views, revenue and pending payouts in real time from your dashboard.
Team Management
Invite staff with specific roles and permissions. Scale your store without losing control.
Core Values

The Principles Behind Everything We Build

🌍

Africa First

Every feature is designed for the African context — local payment methods, local languages, local business realities.

🔒

Trust & Safety

Escrow payments, verified reviews, email verification, and 2FA protect every transaction on both sides.

Simplicity

If a market trader in Bafoussam can't use it, we haven't done our job. Simplicity is a feature, not a compromise.

📈

Vendor Growth

Analytics, multiple products, team management — we give vendors the tools that help them build real businesses.

🤝

Fairness

Transparent fees, honest policies, and no hidden charges. Vendors keep the majority of what they earn.

🚀

Continuous Improvement

We ship features based on real feedback from real vendors and buyers — not assumptions made in a boardroom.

Who We Serve

Built for Two Sides of Every Transaction

Buyers & Shoppers

  • Shop from hundreds of local vendors in one place
  • Pay with Mobile Money you already use every day
  • Read verified reviews from real buyers
  • Your money is protected until you confirm delivery
  • Save favourites to your wishlist and come back later
  • Contact sellers directly via built-in messaging
  • Track every order from placement to your door

Vendors & Sellers

  • Your own professional branded storefront in minutes
  • List products with photos, videos, and variations
  • Choose direct ordering or chat-first workflow
  • Receive Mobile Money payouts directly to your phone
  • Full order management dashboard with status tracking
  • Invite team members with custom roles & permissions
  • Real-time analytics: views, revenue, and conversion

A Product of Takwid Group

Afrimarts is proudly built and operated by Takwid Group, a Cameroonian technology company focused on creating practical digital solutions for African businesses, governments, and communities. Takwid Group believes that Africa's next generation of great companies will be built by Africans, for Africans — and Afrimarts is one of many steps toward that future.

Visit Takwid Group

Ready to Be Part of the Story?

Whether you're a buyer looking for the best local deals or an entrepreneur ready to take your business online — Afrimarts is where you belong.